The creation of the idea of media tools like Youtube, Twitter, Facebook, and so forth has taken societies by storm. The main idea? Connect. "Establish a presence, then connect with others." These media tools are not about how to connect, but that to connect, is possible and necessary. This is, in my opinion, the message of media.
While discussing what the message of television was/is, I think of the television as a controlling entity. Cable said that, if you want to watch a broadcast, then you have to participate when cable said the broadcast was available. Example: CSI airs Thursday at 8 pm, therefore viewers can only watch the show at 8 pm on Thursday. No connection, only control. Also, viewing a cable program is a singular happening whereas now-a-days media like Youtube allow you to connect by posting a comment, like, or share.
Youtube allows the user to choose what they view.
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